Maybe I Should Freelance? Get the playbook
So you want to freelance, but…

Where do you find clients? Would anyone hire you? How much do you charge? Is this client behaviour normal? When do you say no?

Hi! We're Aparajita and Soumya — freelance writers, editors, and brand and content strategists with 15 years of experience between us. We've written a playbook answering all these questions and more, to help you get started or switch to freelancing.

Now close those 50 tabs already! Our Playbook is better, and it’s absolutely free.

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The stuff we cover

What's inside

  1. Is freelancing right for you?

    The honest questions to ask before taking the leap, and What nobody tells you about making the switch.

  2. Building your freelance toolkit

    How to pitch yourself, build a portfolio, find your niche, and figure out What to charge.

  3. Finding clients you actually want

    Where opportunities come from, how to pitch, and the green and red flags to watch out for.

  4. Running the business

    Contracts, invoices, feedback, payment delays, and all the unglamorous bits that keep things running.

  5. Growing as a writer

    Discover your voice, navigate rejection, work alongside AI, and sharpen the skills that set you apart.

  6. Making freelancing sustainable

    Burnout, uncertainty, creative slumps, and the everyday habits that make freelancing sustainable.

What you’ll take away

How it will help

Find clarity in a chaotic career

Decision fatigue shouldn't stop you from choosing freelancing. This playbook simplifies the answers and hands you a framework to reuse across your career.

Avoid costly, draining mistakes

Are you a copywriter or a content strategist? Learn What you actually bring to the table, spot your golden clients, and confidently turn down the bad ones.

Get out of survival mode

Freelancing is a solo job, but it doesn't have to feel like a lonely one. The right community and collaborators can turn a scramble for work into a generous, abundant way of working. We'll get you there.

What readers are saying

"This is not a boring, checked-out guide — I can hear the authors' voices as I read this. It makes me want to print some sections out and put them up on my board for the days when work feels like it's spiraling."
Lakshmi Krishnakumar — Founder, LikeLoveWeddings
"Birthed directly from a decade of the authors' own trials, errors, and leaps of faith, this playbook addresses everything from building a rate card to navigating the evolving AI landscape. An incredibly grounding, practical, and deeply reassuring read."
Nisha Ravi — Independent Marketing Strategist
"Most personal-brand advice is loud. This playbook is the opposite — quiet, considered, and deeply useful. I forward it to my team every week without fail."
Reema Mukherjee — CoFounder, YoursBossy
From the people behind it

Stay connected

Aparajita

Aparajita Khandelwal

LinkedIn Website

Writer, content strategist, and brand storyteller. Founder of Paperhearts Marketing Co, helping indie authors and publishers share their stories with the world.

Soumya

Soumya John

LinkedIn Substack

Soumya John is a writer and editor based in Bangalore. For the past decade, she has worked with mission-driven businesses to shape their stories, strengthen their communications, and develop content strategies.

Outside this work, she is a personal nonfiction writer and zine-maker, currently working on her debut novel. Her writing has appeared in Feminism in India, Homegrown, Arré, Yahoo, and The Mighty.

Soumya also offers 1:1 personal writing coaching for people looking to deepen their practice or work through a project.

See you on the other side.

Take what’s useful, skip what isn’t, and hopefully walk away with a better idea of what freelancing could look like for you.

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